Bruce Nunnally Posted May 29, 2013 Report Share Posted May 29, 2013 Publication pays homage to classic American style through the decadesDETROIT – Blending timeless automotive design and leading contemporary fashion, Bergdorf Goodman Magazine will feature a series of classic Cadillac models on the cover and inside its June issue. It is the first time the iconic fashion magazine has collaborated with a non-fashion partner on a fashion story. Bergdorf Goodman Magazine shoot at the General Motors Heritage Center features a 1970-1975 Cadillac 500 cu. in 8.2L V8 engine. The magazine pays tribute to the history of American style from the beginning of the 20th century with a series of vintage-inspired collections by designers, including Oscar De La Renta, Michael Kors and Marc Jacobs.The designer pieces are curated next to classic Cadillacs by photographer Arnaud Pyvka. A 24-page editorial spread will showcase several Cadillac models and concepts dating to its1902 founding, including a 1912 Model 30, a 1953 Le Mans and the Ciel concept, which debuted in 2011. To stay true to the automotive-inspired theme, Bergdorf Goodman traveled to Detroit to photograph the entire story in historic General Motors’ facilities, including a climatic wind tunnel, the GM Heritage Center, and the Eero Saarinen-designed GM Design Studio. “Cadillac has always been at the forefront of American luxury and style,” said Melody Lee, director of brand and reputation strategy. “Bergdorf Goodman has been a trailblazer in fashion, and the Cadillac feature on the cover of Bergdorf Magazine for this particular issue is both special and very fitting.” Said Mallory Andrews, senior vice president, Sales Promotion, Marketing and Public Relations at Bergdorf Goodman: “Cadillac is a perfect partner for Bergdorf Goodman – both are iconic American companies that represent luxury and American heritage. It’s been a seamless integration, not just in the magazine, but also with social media outreach and behind-the-scenes video from our photo shoot in Detroit.” All of the collaborative content can be found on 5th/58th, the Bergdorf Goodman blog. The June issue of The Bergdorf Goodman Magazine arrives in stores this week and in homes shortly after. Bruce 2023 Cadillac CT4-V Blackwing Follow me on: Twitter Instagram Youtube Link to comment Share on other sites More sharing options...
Bruce Nunnally Posted June 4, 2013 Author Report Share Posted June 4, 2013 Bruce 2023 Cadillac CT4-V Blackwing Follow me on: Twitter Instagram Youtube Link to comment Share on other sites More sharing options...
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