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VP Don Butler says Cadillac prefers electric assist over full EVs

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One other interesting and timely interview I was offered at this year's Detroit North American International Auto Show was with Don Butler, Cadillac's enthusiastic marketing VP. Why so timely? Because it was right after Cadillac unveiled the production version of its soon-to-come (early 2014) ELR extended-range electric vehicle. Not only is this edgy two-door compact coupe even sexier-looking than Cadillac's slick CTS coupe, it's powered by a slightly upgraded version of the same Voltec series-hybrid system that motivates the Chevy Volt plug-in hybrid.

ABG: The ELR is a beautiful car, but – as a 2-door coupe with a tight back seat, it's less practical than the Volt and will be priced much higher. Won't that make it harder to sell?

Read More: http://green.autoblog.com/2013/04/15/vp-don-butler-cadillac-prefers-electric-assist-over-full-ev/

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