Bruce Nunnally Posted January 6, 2012 Report Share Posted January 6, 2012 General Motors Co. (GM), with renewed verve as the world’s biggest automaker, will be in the spotlight at the Detroit auto show next week taking on BMW and its popular 3-Series line with a new compact Cadillac.The new model represents Chief Executive Officer Dan Akerson’s strategy for gaining ground in the compact-luxury segment. GM is trying to barge into the market for small, upscale cars, an important entryway for new customers that is dominated by German vehicles such as the 3-Series and the Mercedes-Benz C-Class. “The gorilla in the room is the 3-Series,” Kurt McNeil, Cadillac’s vice president of sales, said this week in a telephone interview. The new car, planned for a Jan. 8 unveiling, will be called the ATS and go on sale in the third quarter. “It will be a key battle ground for us,” he added Read the whole article Bruce 2023 Cadillac CT4-V Blackwing Follow me on: Twitter Instagram Youtube Link to comment Share on other sites More sharing options...
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