Cadillac funding Film Development in China as a Marketing platform

[Bruce Nunnally]

In April, CFG and General Motors brand Cadillac agreed the U.S. luxury car maker would fund production of the upcoming film "Founding of A Party" and would underwrite the premiere ceremony, local media reported.

The film, celebrating the 90th anniversary of the Communist Party of China, is a nominal sequel to the 2009 boxoffice hit "Founding of a Republic," which told the story of the party's rise to power and the establishment of the modern Chinese state 60 years ago.

In return, CFG will provide platforms for Cadillac to promote its brand in China, the world's fastest-growing luxury car market.

The funding expands on a cooperative agreement first struck at the end of 2009, when CFG and Cadillac set a joint course to host a "Young Director" program to find new filmmaker talent over the next three years, the state-run Xinhua News Agency said.

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