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Blog Post: Selling more Cadillacs vs Brand Purity

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Brand Purists have a particular archetype of a brand in mind, and rail against any example of the brand that does not fit that archetype.  For example, Porsche Purists loudly rumbled back in the day when the first Porsche cars were made that were not rear engined and air cooled like the original 356s and [...]

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2016 Cadillac ATS-V gray/black

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