Maintaining Quality at Cadillac, Buick

[Bruce Nunnally]

At GM, the mandate to ensure that Buick, Chevy and Cadillac quality standards are not compromised by booming growth comes right from Chief Executive Ed Whitacre, who has asked to be briefed on safeguards the U.S. automaker is putting into place, executives say.

“We are incredibly focused on the quality story,” GM’s president for international operations, Tim Lee, said in Beijing this week. “I have no fear that we will face it. We’ve seen the other side of the equation and our brands are too important.”

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