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Color Makes a Difference to Cadillac Customers


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According to Cadillac, 50% of new car buyers are willing to upgrade and pay more for Cadillac vehicles that have special color options. There is no doubt that color plays an important part of emotional branding and marketing as well as brand differentiation, but this statistic demonstrates that luxury brands might want to take a closer look at their color strategies because it could be a differentiator and a moneymaker.

JDSU has worked with Cadillac for years, developing special luxury colors for the luxury brand. For example, have you ever seen a Cadillac that seems to change colors when you look at it from different angles? That’s a JDSU effect that Cadillac markets as “subtle and sophisticated.”

Read More: http://www.corporate-eye.com/blog/2010/04/color-makes-a-difference-to-cadillac-customers/

Bruce

2016 Cadillac ATS-V gray/black

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I, for one, really do wish they had some other colors than what they do.

All of the colors they have now ... are so... "JUST LIKE EVERYBODY ELSE"

Cadillac needs a much wider choice of colors.

Not everyone like silver, gray and black.

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Well at least for the STS-V, which actually only came in a few colors, you can't GET it in a BAD color. I think the 2010 DTS is available in 8 colors

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Bruce

2016 Cadillac ATS-V gray/black

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Can anyone NAME these color in the order shown? 2010 model DTS.

Of course...

Radiant Silver

Black Raven

Gray Flannel

Crystal Red Tintcoat

Ocean Pearl Tricoat

Vanilla Latte

White Diamond Tricoat

Tuscan Bronze Chromaflair

Anyone can do THAT.

:D :D :D :D

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Nicely done. More than silver, gray, and black at least. I saw a CTS in the Vanilla Latte out on the street and found it remarkable.

I think I would like one of the ChromaFlair shades next, but more depends on finding the right price & condition than color. But I think the ChromaFlair paints are interesting.

Bruce

2016 Cadillac ATS-V gray/black

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