BMW lowers price of 2011 BMW 528i

[Bruce Nunnally]

$45K for the beginner 5-Series, including 4 year maintenance. The 528i model comes with the non-turbo 3L inline 6 making 240 hp.

BMW has announced pricing for the all-new 2011 BMW 528i Sedan. The new 528i will arrive at BMW Centers in July and is priced from $45,425 including $875 Destination & Handling. Based on the all-new, 6th-generation BMW 5 Series, the new 528i receives BMW’s 3.0-liter inline-6 engine with magnesium-aluminum construction and 240 horsepower, plus BMW’s new 8-speed automatic transmission as standard equipment. Despite these enhancements, the base MSRP is $1,400 lower than the 528i’s 2010 predecessor.

As on any other BMW vehicle, BMW Ultimate Service, with $0 maintenance for the first 4 years or 50,000 miles, is included.

“When we announced the pricing for the 535i and 550i earlier this month, people were thrilled with what great value they represented,” said Jack Pitney, Vice-President of Marketing for BMW of North American. “With the 528i BMW is uniquely positioned to offer a full range of midsized luxury-performance Sedans that, true to the philosophy of EfficentDynamics, offer better performance and improved efficiency than their predecessors at prices that are even more competitive.”

The all-new 2011 BMW 5 Series combines a whole new look, inside and out, with new powertrain options and even more cutting-edge technology. Design features emblematic of BMW are to be found at the front with its kidney grille inclined slightly forward. The new 5 Series chassis is 55% stiffer than its already-impressive predecessor.

The new 528i is equipped with BMW’s celebrated 3.0-liter inline-6 engine, now enhanced to produce 240 horsepower and 230 lb-ft of torque. These figures represent improvements of 10 and 30, respectively, over the previous-generation 528i. As a result, the new 528i is expected to accomplish the 0-60mph sprint in 6.6 seconds (preliminary), compared to 7.1 seconds for the previous model. The normally aspirated engine is equipped with Valvetronic throttle-less intake technology and weighs approximately 355 lbs thanks to its exotic magnesium-aluminum engine block construction. EPA mileage estimates will be available closer to the July on-sale date.

In addition to the standard 8-speed automatic transmission, new 17-inch light alloy wheels with all-season run-flat tires are standard on the 528i, while the optional Sport Package includes 18-inch light alloy wheels with high-performance run-flat tires. Inside, drivers will find standard lumbar support and a larger standard moonroof.

Options and packages for the 528i are very similar to the 535i Sedan with a few exceptions. Xenon headlights will be a stand-alone option on the 528i. The Dynamic Handling Package will provide Driving Dynamics Control and Dynamic Damping Control, which is quick enough to adjust the damping at a rear wheel after a front wheel has encountered a road imperfection at highway speeds. Integral Active Steering is not offered on the 528i.

BMW EfficientDynamics technologies are featured where appropriate on the 528i, including Brake Energy Regeneration, Valvetronic, Electric Power Steering, and on-demand operation of engine accessory drives. Lightweight materials are used to balance the vehicle. Components such as doors, hood, front fenders, and suspension assemblies are made of aluminum.

The driver assistance systems offered with the new 5 Series include an all-new Parking Assistant, Top View cameras, and Frontal Collision Warning with application of the brakes when ordered with Active Cruise Control plus Stop & Go. Other driver assistance features available include Active Blind Spot Detection, Lane Departure Warning, a Head-Up Display, and BMW Night Vision with Pedestrian Detection.

The BMW 528i will join the 535i and 550i in BMW showrooms in the US in July.