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Why are all these cars grey?

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In between all the hustle and bustle of the concept car and new vehicle introductions at the Detroit Auto Show, we found ourselves returning to the General Motors display for second, third and fourth looks.

Sure, there were a lot of interesting cars to be seen, but something struck us as being a little... strange.

Then it hit us: Most of the luxury vehicles, trucks and sports cars at the show seemed to blend into the background. In fact, the more we looked the more we uncovered. Nearly anything that could be accused of being a gas guzzler (whether true or not -- remember that the Chevy Corvette gets fuel economy close to 30 on the highway) faded into the background:

• A new Cadillac concept appeared in a dusty metallic color.

• The Cadillac CTS-V production coupe debuted in a menacing shade of gray.

• And, probably the most telling of all, a long a row of Corvettes and Camaros appeared in various shades of dusk.

Read more: http://autos.aol.com/article/gm-gray-car-strategy


2016 Cadillac ATS-V gray/black

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And GM's not the only one. Now THIS is what I call marketing. To a small group of potential buyers, maybe, but still you have to admire the enginuity.


I hope the link still works (1/21/2010).

Never underestimate the amount of a persons greed.

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