People go to Auto Shows to find out about cars

[Bruce Nunnally]

Why can't I get a job telling people obvious things?

Key Findings From Survey

-- 72% of attendees are somewhat to extremely serious about

purchasing/leasing a brand new vehicle in the near future

-- Among attendees, auto shows rank first as the most reliable source

when making decisions to purchase/lease a brand new vehicle. The

Internet is considered the next most reliable source followed by:

Consumer Reports, visiting a dealership, auto publications,

friend/relative, TV advertising, newspaper advertising, and

chatroom/blogs.

-- Visiting the NYIAS significantly increased purchase consideration.

34% were extremely/very serious about purchasing/leasing a brand new

vehicle before attending the show. This percentage increased to 47%

after the Show, a lift of 13 percentage points.

-- 93% of all attendees visited the specific manufacturers from which

they would seriously consider purchasing.

-- 75% of attendees reported that they are more likely to purchase/lease

from the manufacturers they are considering as a result of visiting

their exhibit.

-- 91% of all attendees plan to take actions as a direct result of

attending the NYIAS.

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