Jump to content
CaddyInfo Cadillac Forum

People go to Auto Shows to find out about cars

Recommended Posts

Why can't I get a job telling people obvious things?

Key Findings From Survey

-- 72% of attendees are somewhat to extremely serious about

purchasing/leasing a brand new vehicle in the near future

-- Among attendees, auto shows rank first as the most reliable source

when making decisions to purchase/lease a brand new vehicle. The

Internet is considered the next most reliable source followed by:

Consumer Reports, visiting a dealership, auto publications,

friend/relative, TV advertising, newspaper advertising, and


-- Visiting the NYIAS significantly increased purchase consideration.

34% were extremely/very serious about purchasing/leasing a brand new

vehicle before attending the show. This percentage increased to 47%

after the Show, a lift of 13 percentage points.

-- 93% of all attendees visited the specific manufacturers from which

they would seriously consider purchasing.

-- 75% of attendees reported that they are more likely to purchase/lease

from the manufacturers they are considering as a result of visiting

their exhibit.

-- 91% of all attendees plan to take actions as a direct result of

attending the NYIAS.

Read more: http://www.auto-mobi.info/index.php?option...1&Itemid=50


2016 Cadillac ATS-V gray/black

Follow me on: Twitter Instagram Youtube

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Recently Browsing   0 members

    • No registered users viewing this page.
  • Create New...