Jump to content

Two-Thousand-and-Ten or Twenty-Ten?


Recommended Posts

On the lighter side, advertisements for the new 2010 vehicles have to choose which way people are likely to refer to the new year.

Cadillac is joining Lexus and Toyota on the two-thousand-ten side of the fence, in commercials for the 2010 Cadillac SRX.

The move was “was a client decision,” Tracy Brady, a spokeswoman for Modernista, Cadillac’s creative agency in Boston, wrote in an e-mail message. Referring to the co-founder and executive creative director at Modernista, Lance Jensen, she added: “Or as Lance put it, ‘Because the client said so.’ ”

(If that seems cheeky, it may be because Cadillac recently placed its creative account in review and Modernista decided not to take part.)

Among other commercials siding with Cadillac, Lexus and Toyota are spots for the Ford Fusion; the Lincoln MKS, sold by Ford’s Lincoln Mercury division; the Mitsubishi Lancer, sold by Mitsubishi Motors North America; and American Honda Motor cars sold by dealers in the New York Long Island Honda dealers association.

The most notable brand taking the opposite tack is another General Motors nameplate, Buick. Commercials for the Buick LaCrosse refer to twenty ten rather than two thousand ten.

The reason, said Steve Rosenblum, director for advertising and promotion for the Buick and GMC lines at G.M., is that twenty ten sounds “different, modern and progressive, which is very appropriate for the new Buick.”

“It’s also a quicker, more intuitive read” for an announcer, he wrote in an e-mail message, “when time is at a premium.” The Buick agency is Leo Burnett, part of the Publicis Groupe.

NY Times Media & Advertising: http://www.nytimes.com/2009/11/03/business/media/03adco.html

Bruce

2016 Cadillac ATS-V gray/black; 2013 Cadillac ATS 2L Turbo Premium (Wife's)

Follow me on: Twitter Instagram Youtube

Link to post
Share on other sites

It used to be 1985 was Nineteen-Eighty-Five, so

2010 should be Twenty-Ten, IMHO

Pre-1995 - DTC codes OBD1  >>

1996 and newer - DTC codes OBD2 >> https://www.obd-codes.com/trouble_codes/gm/obd_codes.htm

How to check for codes Caddyinfo How To Technical Archive >> http://www.caddyinfo.com/wordpress/cadillac-how-to-faq/

Cadillac History & Specifications Year by Year  http://www.motorera.com/cadillac/index.htm

Link to post
Share on other sites

how did you say 2009? twenty-nine or 2000-nine? i said 2000-nine or just 09. we just bought a 2010 and the dealer said 2000-10 like i did.

Link to post
Share on other sites
how did you say 2009? twenty-nine or 2000-nine? i said 2000-nine or just 09. we just bought a 2010 and the dealer said 2000-10 like i did.

I agree that the single digit years break the rules, but the next time that happens we wont be around, LOL....

I think it has to be Twenty-OHH-NINE, LOL

Pre-1995 - DTC codes OBD1  >>

1996 and newer - DTC codes OBD2 >> https://www.obd-codes.com/trouble_codes/gm/obd_codes.htm

How to check for codes Caddyinfo How To Technical Archive >> http://www.caddyinfo.com/wordpress/cadillac-how-to-faq/

Cadillac History & Specifications Year by Year  http://www.motorera.com/cadillac/index.htm

Link to post
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Recently Browsing   0 members

    No registered users viewing this page.

×
×
  • Create New...