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Blog Post: Selling the Steaks, not the Sizzle

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Elmer Wheeler, an early marketing & branding guru, and public speaker.  "Sell the Sizzle, not the Steak" was one of his trademark expressions, and the chapter title for one of the chapters in his book, "Tested Sentences that Sell".The expression "Sell the Sizzle, not the Steak" means that people don't ...

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2016 Cadillac ATS-V gray/black

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