Bruce Nunnally Posted October 21, 2009 Report Share Posted October 21, 2009 Elmer Wheeler, an early marketing & branding guru, and public speaker. "Sell the Sizzle, not the Steak" was one of his trademark expressions, and the chapter title for one of the chapters in his book, "Tested Sentences that Sell".The expression "Sell the Sizzle, not the Steak" means that people don't ... View the full article Bruce 2023 Cadillac CT4-V Blackwing Follow me on: Twitter Instagram Youtube Link to comment Share on other sites More sharing options...
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