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Blog Post: Marketing a product to Buyers who think they don?t want your product?

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Classic marketing praise is "he could sell ice to Eskimos".  In other words, a really good sales person can sell people things they don't even need (it is assumed that Eskimos have access to near infinite amounts of free ice).I was thinking more about the concept that Engineers are very ...

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2016 Cadillac ATS-V gray/black

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