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SRX Driving Force


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Cadillac is also running a promotion in which they give regular people in US cities an SRX to drive for a week.

The people then blog their daily impressions on the SRXDrivingForce website at

http://www.srxdrivingforce.com

Bruce

2016 Cadillac ATS-V gray/black

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  • 2 weeks later...

Another article on this program: The Ledger

"Cadillac Invites Women to Drive and Tell"

Each week through late November, eight women - executives, homemakers, volunteers - in the area get new Cadillac SRXs to drive. Women such as Kari Conley, community relations director for the Orlando Magic, Heidi Shimberg, vice president of marketing for the Glazer Children's Museum, recording artist September Penn, who is married to St. Petersburg Times writer Ivan Penn.

"It's absolutely new frontier," said Jennifer Costabile, regional sales and marketing manager for Cadillac. "It was exciting because it was either going to work or it wasn't going to work. The first week, we said, 'Wow, I think we've got it.'?"

The women blog about what they like and what they don't (though most blogs are resoundingly enthusiastic). At the end of the week, the woman whose blog has drawn the most viewers gets $500 paid to a charity of her choice.

Bruce

2016 Cadillac ATS-V gray/black

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