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GM September Sales Total 156,673


Bruce Nunnally

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* Cash for Clunkers conclusion, weak consumer confidence and extremely low inventory levels adversely affected the industry and GM sales results

* GM market share was down year-over-year compared with a strong, incentive-driven September 2008; however, the anticipated 21 percent share this month would be the highest so far in 2009

* Sales of the red-hot, all-new Chevrolet Equinox up 94 percent compared with September 2008

* Led by a sales increase of 105 percent compared with a month ago, sales of the new Cadillac SRX pushed total Cadillac sales up 64 percent

* Other key launch products, including the GMC Terrain, Buick LaCrosse, Cadillac CTS Sport Wagon and Chevrolet Camaro, greatly exceeded sales expectations and current ability to supply

DETROIT – General Motors dealers in the United States delivered 156,673vehicles in September. When compared with strong sales a year ago, September’s sales were down 45 percent. GM retail sales were down 46 percent while fleet sales declined 43 percent. When comparing GM’s September total sales with a strong August, and the conclusion of the Cash for Clunkers program, volume was down 36 percent month-over-month.

“September was a tough transitional month for the industry, and a difficult year-over-year comparison for GM. Fortunately, the fourth quarter looks brighter and our year-over-year comparisons should look more favorable,” said Mark LaNeve, vice president, U.S. sales. “We have the Cadillac SRX, Buick LaCrosse, Chevrolet Equinox and GMC Terrain hitting dealerships right now, generating significant buyer interest, and we’re selling many of our launch vehicles as soon as they hit dealers’ lots.”

“As expected, the market returned to pre-Cash for Clunkers levels in September, but we believe that our four core brands – Chevrolet, GMC, Buick and Cadillac – are well positioned with new products to generate enthusiasm with our 60-Day Satisfaction Guarantee and ‘May the Best Car Win’ marketing campaigns,” he continued. “We’re gearing-up fourth quarter production to replenish depleted dealer stocks and improve availability of our vehicles for customers.”

There were several product highlights in September for GM’s core brands:

* Buick car sales, led by LaCrosse and Lucerne, increased 50 percent compared with August. Total Buick sales increased 10 percent.

* The luxury segments started to show improvement as Cadillac car truck and total sales all increased compared with the previous month, led by SRX (up 105 percent), CTS (up 35 percent), DTS (up 174 percent) and STS (up 29 percent). Escalade sales increased 28 percent.

* Chevrolet launch products continue to perform strongly in the market. There were 6,900 Traverse, 6,800 Equinox and 8,000 Camaro sales recorded in September.

* GMC Terrain sales continue to build launch momentum with a 183 percent increase from the previous month.

A total of 1,011 GM hybrid vehicles were delivered in the month. So far, in 2009, GM has delivered 12,555 hybrid vehicles.

Non-core brand total sales, when compared with a year ago, showed the impact of the end of the Cash for Clunkers program and overall market demand. Pontiac sales declined 53 percent; Saturn was down 84 percent, HUMMER dropped 82 percent and Saab declined 73 percent.

GM inventories dropped compared with a year ago, and remained at very low levels. At the end of September, about 424,000 vehicles were in stock, down about 294,000 vehicles (or 41 percent) compared with last year, and down approximately 9 percent compared with August. There were about 157,000 cars and 267,000 trucks (including crossovers) in inventory at the end of September.

GM Certified Sales

GM Certified Used Vehicles, Saturn Certified Pre-Owned Vehicles, Cadillac Certified Pre-Owned Vehicles, Saab Certified Pre-Owned Vehicles, and HUMMER Certified Pre-Owned Vehicles, combined, sold 22,885 vehicles in September.

GM Certified Used Vehicles sold 19,877 vehicles, down 34 percent from last month. Cadillac Certified Pre-Owned Vehicles sold 1,819 vehicles, down 44 percent. Saturn Certified Pre-Owned Vehicles sold 692 vehicles, down 15 percent. Saab Certified Pre-Owned Vehicles sold 362 vehicles, down 47 percent. HUMMER Certified Pre-Owned Vehicles sold 135 vehicles, down 30 percent.

“September was a tough month for all Certified programs. However, consumers continue to see value in the GM Certified brands," LaNeve said. “Our quarterly customer satisfaction surveys are a proof point with GM Certified Used Vehicles scoring high in value for the money, brand name and dealer reputation. Quality is an important factor and we continue to deliver with our industry-leading 100,000 mile/five-year (whichever comes first) limited powertrain warranty, and the 12-month/12,000 mile bumper-to-bumper warranty.”

Bruce

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