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Autoline: GM ads are working


Bruce Nunnally

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A report from Edmunds says that GM’s new marketing campaign is working, for the most part. Thanks to a 60-day, money-back guarantee and by using its chairman, Ed Whitacre, in television ads, Edmunds says customers shopping for GM cars and trucks increased by 10 percent. It says Cadillac and GMC are getting new buyers, Chevrolet is getting new shoppers but not new buyers, and Buick is not attracting new customers but is bringing back previous ones.

In the past, the Detroit automakers would pile-on incentives to sell a bloated inventory of vehicles, now according to Bloomberg, they’re starting to wean themselves off doing this. GM, Chrysler and Ford vehicles sold for an average of $2,000 more during the second quarter compared to last year thanks to slashing incentives. And the average price of Detroit cars sold for $1,000 more than the industry average. The incentives on Detroit Three vehicles were higher than the industry average, but they’re clearly coming down.

Bruce

2016 Cadillac ATS-V gray/black

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The lower drop-down menu shows only GM brands for me also; the upper "Cars and Trucks" menu item on the menu bar shows lots of different brands. Interesting; I would have assumed this was something ebay guessed for my settings, but it seems to be the default.

Bruce

2016 Cadillac ATS-V gray/black

Follow me on: Twitter Instagram Youtube

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