Bruce Nunnally Posted September 10, 2009 Report Share Posted September 10, 2009 G.M. to Make a 60-Day Money-Back Offer By BILL VLASIC Published: September 10, 2009 DETROIT — In an all-out effort to restore confidence in its products, General Motors will offer a 60-day, money-back guarantee on all its vehicles beginning on Monday, according to people involved in the company’s plans. As part of its marketing campaign, G.M.’s new chairman, Edward E. Whitacre Jr., will be featured as the company’s spokesman in a new television commercial designed to lure consumers back to the company’s showrooms. The commercials, which feature the slogan “May the Best Car Win,” will make their debut on national television on Sunday. Mr. Whitacre, the former chairman of AT&T, will make a direct appeal to consumers to try G.M. vehicles — and return them after 60 days for a full refund if they aren’t satisfied. [NY Times] Bruce 2016 Cadillac ATS-V gray/black Follow me on: Twitter Instagram Youtube Link to comment Share on other sites More sharing options...
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