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BM = Chevy, Cadillac, & Buick ?


Bruce Nunnally

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[bloomberg]

April 16 (Bloomberg) -- General Motors Corp., facing a June 1 U.S.-backed bankruptcy, may drop its Pontiac and GMC brands as part of broader cost-cutting moves, people familiar with the discussions said.

GM’s Chevrolet, Cadillac and Buick brands are likely safe, said the people, who asked not to be named because decisions aren’t final. GMC and Pontiac are being studied as part of talks with an Obama administration task force assessing whether GM can be restructured without bankruptcy, the people said.

Shedding Pontiac or GMC would mean a deeper bite into GM’s portfolio of eight U.S. brands than in its Feb. 17 blueprint for keeping $13.4 billion in federal loans. GM said then it would keep Chevrolet, Cadillac, Buick and GMC and retain Pontiac as a niche line while selling or closing Hummer, Saab and Saturn

Bruce

2023 Cadillac CT4-V Blackwing

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