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No more new Cadillacs for some Euro Markets

Bruce Nunnally

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General Motors Corp. will halt Cadillac sales in more than half of the brand's European markets following the collapse of its regional distributor.

The U.S. carmaker will focus on markets such as Russia, the United Kingdom and Switzerland where the luxury brand has been able to compete against Germany's BMW, Mercedes-Benz and Audi premium brands.

"We will take it down to less than a dozen markets,” a GM Europe source told Automotive News Europe. The source did not want to be named because he is not authorized to speak on the matter.

Currently, GM sells Cadillacs in 25 European markets.

On March 20, Kroymans Corp., GM's European distributor for Cadillac cars, won court approval to suspend debt payments for four of its business units including Kroymans Import Europe, which distributes the Cadillac, Corvette and Hummer brands in Europe.

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