Bruce Nunnally Posted September 18, 2007 Report Share Posted September 18, 2007 The 2008 CTS as a clay model By John Manoogian Director of Design, Cadillac Exterior We all know plenty of examples of “one-hit wonders†in literature, music, cinema, and, yes, even in car design. When the time came to redesign the original Cadillac CTS, the design team wanted to steer clear of this syndrome. As Cadillac’s design vocabulary suggests, its brand essence is extravagant, exclusive and one that offers a dramatic presence. Let’s face it, the CTS is bold and makes a very strong statement about Cadillac’s “Art & Science†design philosophy. The design team understood that the successor to the original CTS needed to be recognizable as a Cadillac, but look like a CTS with a great upscale presence. All these things were going through my mind as I was given the assignment to lead the exterior design team of designers and sculptors to design the 2008 CTS. And believe me, there was a lot of competition. It’s said that competition improves the breed. Well, I am convinced it certainly raised the bar for the CTS design. http://fastlane.gmblogs.com/archives/2007/...nating_one.html Bruce 2023 Cadillac CT4-V Blackwing Follow me on: Twitter Instagram Youtube Link to comment Share on other sites More sharing options...
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