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http://www.multichannel.com/blog/130000033.../370011837.html

FX announced that the 10p, Tuesday, July 24 premiere of Damages will air commercial free, courtesy of Cadillac.

Do you feel this is a good use of marketing dollars, to sponsor a telecast commercial free? I would be surprised if anyone watches the show, then runs out the next day and buys a new CTS because their favorite episode of {} was commercial free. I do appreciate the gesture however when I can watch something with no commercials, and do feel positively toward the sponsor. How much is that positive feeling worth in terms of return on investment though? I assume the cost of sponsoring something commercial free is similar to the cost of buying all the commercial time on the broadcast.

These days GM is being out-advertised in terms of budget and thereby frequency. It is important that they spend on the right opportunities.

Cadillac is also sponsoring the new series "Live from Abbey Road"; see the website here: http://www.sundancechannel.com/livefromabbeyroad with prominent Cadillac links.

Bruce

2016 Cadillac ATS-V gray/black

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I think that sponsoring a commercial-free program can be a good investment because it shows that Cadillac is again performing the extraordinary. This is an act that sets them apart from BMW, Mercedes, Lexus and Infiniti, etc. -- can you imagine any one of them providing us an opportunity to watch a high-quality FX series premiere like Damages? The key is that they get the word out. -- but I don't see that. Perhaps when the trailers hit the tube, Cadillac's largess will be featured.

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No, But I like it better than trying to sell Toyotas in spanish in the "ADDS BY GOOGLE" section of this board.

Never underestimate the amount of a persons greed.

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On the other hand I don't mind if Toyota spends money supporting the site here. The language probably depends on your region, although I would have thought that if anyone got Spanish ads it would be here in Texas, and I have not seen that one.

One of the features of becoming a Caddyinfo Supporter http://caddyinfo.ipbhost.com/index.php?act...&CODE=index btw is that you can choose the default view, in a drop down list box to the lewer left, which excludes the sections you mention for Supporters, or a Supporter Opt In Skin which includes those sections.

I am often interested to see what they are anyway, so I elect to use the Opt-In skin, but I understand that some Readers prefer not to.

Bruce

2016 Cadillac ATS-V gray/black

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Well, there are TWO Mexican Restaurants in Marietta OH. But, no thanks, I'd rather live in the "real" world.

Never underestimate the amount of a persons greed.

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First off, I should offer two disclaimers:

1) TV commercials pay my salary.

2) I have a number of PVRs and rarely watch live TV (I was an "early adopter").

Nowadays I watch recorded content and am allowed to easily skip commercial content. I also have a number of PVRs (ReplayTV) that, during playback, automatically skip commercial content without my having to intervene. I watch a recorded program from beginning to end without having seen a commercial (1 hr. show = 43 minutes). SWEET! If it weren't for the PAUSE button I'd never get a bathroom or kitchen break! :lol:

In the past, however, I remember being HUGELY drawn to (favored) programs broadcast without commercial interruption. It was a big sell for me as a viewer. BIG.

Some of the older folk out there might remember Angela Lansbury's "Murder, She Wrote." They used an unusual commercial insertion technique at the time: commercials were more frequent at the beginning of the show and less frequent at the end of the show. I remember really appreciating that.

Another option was "Limited Commercial Interruption." I enjoyed that also.

Advertising is more art than science. Never be surprised by what you see. They intend you to be surprised.

Regards,

Warren

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There is no means of avoiding the final collapse of a boom brought about by credit expansion. The alternative is only whether the crisis should come sooner as the result of a voluntary abandonment of further credit expansion, or later as a final and total catastrophe of the currency system involved. - Ludwig von Mises

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