GM FastLane:Give the People MORE of What They Want

[Bruce Nunnally]

By Bob Lutz

GM Vice Chairman

Back in February, I asked your advice on what GM could do to raise its consideration levels among consumers, particularly among those who don’t consider us at all. You had some terrific comments for us that we’ve taken to heart, believe me.

One of the topics that arose time and again was quality, and how we perhaps haven’t done a good enough job of getting our quality story told. Well, that’s going to change.

I have said repeatedly in recent years that one of the reasons beautiful, compelling styling is so important in today’s competitive marketplace is that quality differences among automakers are almost negligible. I’ve said that with quality, safety, performance, fuel efficiency and reliability almost a wash, design is the last great differentiator among cars and trucks today. And I believe that.

http://fastlane.gmblogs.com/archives/2006/...e_people_2.html