The Problem with Cadillac (Sales)

[Bruce Nunnally]

In fact, as I understand the philosophy behind the redesign of GM’s Cadillac brand definition is to make people think about luxury, or the tagline of “The new standard”, hoping to position it with BMW or Mercedes. I’ve owned Mercedes. If I walk into a Mercedes retailer, I’m treated as a valued customer or given the attention I desire should I have questions about a vehicle. In short, I’m treated to a Concierge level of service befitting of the brand and the experience. Walking into a Cadillac retailer? I’m treated as if I’m purchasing a Chevy, and that’s not the experience that will get people thinking about a brand in a luxury class, or view it favorably against its European and Japanese rivals.

Read More: http://www.suburbanites.com/rants/problem-cadillac-gm-get-it/?utm_source=rss&utm_medium=rss&utm_campaign=problem-cadillac-gm-get-it

Guy & Wife go into to Cadillac dealer to test drive a new CTS-V. Cadillac Sales guy handles the meeting poorly. Author decides this is the whole issue with Cadillac.

[Texas Jim]

When I was looking for a new DTS .. after my first one burned...

I also had bad experiences at a local Cadillac dealer.

Two different times, I went by a dealer and gave them my name and phone number and told them what I was looking for.

I was basically blown off by both of them;

Their attitude was that I couldn't afford a new Cadillac.

I "NEVER DID" receive a call from either one of the salesmen.

It really ticked me off.

I finally found what I was looking for at a different dealer and bought it.

If I hadn't already had my mind made up about what I wanted... A new White Lightning DTS...

I probably would have considered different cars.

[BodybyFisher]

It would be like, you buy the car in SPITE of the salesman, because you have researched it and know more than him

I hate snob appeal presentations, I hate it in Audio Showrooms, auto parts shops, auto mechanics or so called experts. That attitude totally turns me off. That hoity toity holier than thou nose up in the air crap that assumes you are not worthy or not knowledgable.

My wife tells a story, where when she was 26, she went into a Corvette dealer to buy the 86, and is sitting in it, and the salesman walks over and says, young lady, you know, the insurance on that car is very expensive! My wife looked at him and said, HUH?, I know, I just drove up in a 78 Corvette, but I wont be buying one here.

GM is an old company, it had a swagger at one time, like the Yankees, but they got lazy and complacent and FAT and assumed that they would be kings forever. Its a cycle. They will wake up, but it looks like they are waking up too late.

Maybe, I need to walk into my local cadillac dealers with my $500 Brooks Brother suit on, this article and tell them they need me to sell cars for them, hmmm

[Texas Jim]

Mike,

I went ahead and bought the car I wanted...just not from them..

I did know what I wanted and had done my homework.

I should have went back, the day after I bought it...found the Sales Manager or General Manager and told them what happened and why I bought the new DTS somewhere else.

PS..I like Brooks Brothers suits.

I have 2 of them..

[BodybyFisher]

Jim, the best thing that ever happened was the opening of Brooks Brothers outlets, lol....

[Texas Jim]

Jim, the best thing that ever happened was the opening of Brooks Brothers outlets, lol....

There is one not far from Bruce.

I need to go get me a couple of new suits...mine are getting pretty dated..