GM Poised to Rise Again

[Bruce Nunnally]

There are signs that General Motors, after the bleakest year in its 101-year existence, which included a forced entry into bankruptcy, could be on the verge of a new dawn.

The new GM has been stripped down to four core brands with a product lineup boasting many new, appealing and high-quality products. It’s a company with opportunity to reverse decades of mismanagement and decline, according to GM officials, industry analysts and GM dealers.

"I think they’re really doing a good job now," said John Wolkonowicz, senior automotive industry analyst with IHS Global Insights in Lexington, Mass.

GM is "producing some outstanding stuff now, and they’ve got more coming," Wolkonowicz said. "The challenge for them is marketing, getting consumers to believe GM products are on a par with imports, which they are."

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