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 Nov 3 2009, 06:17 AM
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 CaddyInfo.com  Group: Admin Posts: 9086 Joined: 19-January 04 From: Plano, TX Member No.: 3 2005 CTS 3.6L 3.6L V6 VVT (LY7)  |
On the lighter side, advertisements for the new 2010 vehicles have to choose which way people are likely to refer to the new year.
QUOTE Cadillac is joining Lexus and Toyota on the two-thousand-ten side of the fence, in commercials for the 2010 Cadillac SRX. The move was “was a client decision,” Tracy Brady, a spokeswoman for Modernista, Cadillac’s creative agency in Boston, wrote in an e-mail message. Referring to the co-founder and executive creative director at Modernista, Lance Jensen, she added: “Or as Lance put it, ‘Because the client said so.’ ” (If that seems cheeky, it may be because Cadillac recently placed its creative account in review and Modernista decided not to take part.) Among other commercials siding with Cadillac, Lexus and Toyota are spots for the Ford Fusion; the Lincoln MKS, sold by Ford’s Lincoln Mercury division; the Mitsubishi Lancer, sold by Mitsubishi Motors North America; and American Honda Motor cars sold by dealers in the New York Long Island Honda dealers association. • The most notable brand taking the opposite tack is another General Motors nameplate, Buick. Commercials for the Buick LaCrosse refer to twenty ten rather than two thousand ten. The reason, said Steve Rosenblum, director for advertising and promotion for the Buick and GMC lines at G.M., is that twenty ten sounds “different, modern and progressive, which is very appropriate for the new Buick.” “It’s also a quicker, more intuitive read” for an announcer, he wrote in an e-mail message, “when time is at a premium.” The Buick agency is Leo Burnett, part of the Publicis Groupe. NY Times Media & Advertising: http://www.nytimes.com/2009/11/03/business/media/03adco.html -------------------- Bruce
www.caddyinfo.com Caddyinfo on Twitter  2005 CTS 3.6L Light Platinum/Light Neutral, Corsa cat-back; Volant CAI. Next: FE4 Swaybars, Wood Steering wheel install We all benefit from shared knowledge, and we would love to have you participate fully. Registration is free. As a Registered Reader you can Post, Reply, Search, and more! |
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Nov 3 2009, 08:31 AM
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#2
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 Regular (100+ posts)  Group: Registered Posts: 159 Joined: 21-August 06 From: Chi-Town Member No.: 4121 1995 Seville STS Northstar 4.6L V8 (LD8/L37) |
I think Twenty-Ten sounds nicer myself,but it's a matter of preference I think...
Florin |
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Nov 3 2009, 08:41 AM
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#3
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 Cadillac Lover  Group: CaddyInfo.com Staff Posts: 15792 Joined: 19-November 05 From: Long Island, NY Member No.: 2998 96 Deville 119k Miles Northstar 4.6L V8 (LD8/L37) |
It used to be 1985 was Nineteen-Eighty-Five, so
2010 should be Twenty-Ten, IMHO -------------------- I realize that I am in fact BIASED, but that is why I am an Enthusiast!
Increases of temperature are human-caused. Decreases are nature-caused |
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Nov 3 2009, 10:39 AM
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#4
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Old Timer (500+ posts) Group: Registered Posts: 641 Joined: 19-February 04 From: maple grove, MN Member No.: 418 1996 STS |
how did you say 2009? twenty-nine or 2000-nine? i said 2000-nine or just 09. we just bought a 2010 and the dealer said 2000-10 like i did.
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Nov 3 2009, 11:02 AM
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#5
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Cadillac Lover Group: CaddyInfo.com Staff Posts: 15792 Joined: 19-November 05 From: Long Island, NY Member No.: 2998 96 Deville 119k Miles Northstar 4.6L V8 (LD8/L37) |
QUOTE (joeb @ Nov 3 2009, 11:39 AM)  how did you say 2009? twenty-nine or 2000-nine? i said 2000-nine or just 09. we just bought a 2010 and the dealer said 2000-10 like i did. I agree that the single digit years break the rules, but the next time that happens we wont be around, LOL.... I think it has to be Twenty-OHH-NINE, LOL -------------------- I realize that I am in fact BIASED, but that is why I am an Enthusiast!
Increases of temperature are human-caused. Decreases are nature-caused |
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Nov 3 2009, 11:39 AM
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#6
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CaddyInfo.com Group: Admin Posts: 9086 Joined: 19-January 04 From: Plano, TX Member No.: 3 2005 CTS 3.6L 3.6L V6 VVT (LY7) |
I think in "Car Culture" we should call the year "DUB-10". But you know, that's just the way I roll. (IMG:style_emoticons/default/cool.gif)
-------------------- Bruce
www.caddyinfo.com Caddyinfo on Twitter 2005 CTS 3.6L Light Platinum/Light Neutral, Corsa cat-back; Volant CAI. Next: FE4 Swaybars, Wood Steering wheel install |
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Lo-Fi Version | Time is now: 23rd November 2009 - 12:35 AM |
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