Bruce Nunnally Posted June 1, 2012 Report Share Posted June 1, 2012 Visit msnbc.com for breaking news, world news, and news about the economy Cadillac is hoping to shake thing up – quite literally – with the launch of its new flagship sedan. Dubbed XTS, it’s equipped with a new “Driver Awareness Package” that can spot a car hidden in the blind spot, sense when the driver is inadvertently slipping into the adjacent lane or if there’s a potential for a collision with the car ahead. Rather than flashing lights or sounding a buzzer, the sedan’s driver’s seat will begin to vibrate. But Cadillac also intends to shake up the established order in the U.S. luxury market. There was a time, not many years ago, when the General Motors brand overwhelmingly dominated its competitors, both import and domestic. Today, Cadillac is little more than a second-tier also-ran at home, and all but forgotten overseas. “We intend to regain our mantle as the standard of the world,” said Don Butler, Cadillac’s vice president of marketing, during the first media drive of the new XTS, “and we think we have the credentials to do it.” Read More: http://bottomline.msnbc.msn.com/_news/2012/05/31/11958088-butt-buzzing-cadillac-is-shaking-up-its-image Bruce 2023 Cadillac CT4-V Blackwing Follow me on: Twitter Instagram Youtube Link to comment Share on other sites More sharing options...
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